If he spends 700 and doesnt like it better or doesnt say he does would surprise me. But if you want to buy one for me to test I would be glad to tell you if I thought it was worth 700 in the end. Since you like to get your knowledge from funny books, I am sure you have read some comparisons on other pipes that were made by some of the "pets" who get written up in MXA. You will probably find a weight savings listed in the ones where a single was replaced with a single too. you will probaly find they claim a hp gain too. What you won't always find is how they compared them or how much trouble they went to to jet for the stock pipe.
So in the end they get sheep to follow and swallow. See how marketing works? Heck, I bet they are still getting you to buy their magazines too lol.
Oh, and do you even know if there is a pipe offered yet where a "rag" is claiming the same gains over the newer model? Or are you still on 2009?