JUST MY 2 CENTS
MONSTER doesn't make dick as far as MX stuff goes... Yet MONSTER logos dominate your field of view at an event.
They don't improve any products... Provide any special items besides their energy drinks and clothing... none of which is considered MX gear.
What Volcom, Monster, Spy, and Toyota DO PROVIDE, is financial backing. Which is what our sport lacks the most.
If it were not for these NON-MX companies, we would have even less televised coverage and an even smaller following.
Fact is... these companies may not have an "appeal in MX," but they sure are floating our ass... I am sad to see Volcom, or any company for that matter, leave our beloved sport.
Just my 2 cents. -BIG DAN